Hong Leong Champs: 101
Total Contribution: MYR 61,322
Beneficiaries: Children and Communities in Mukim Tulid, Sabah
CalTrade, or Calories Trading, is an innovative and fun fitness app to enhance employee health and wellness, while empowering local communities. Aligned to the Foundation’s mission, the programme is a joint effort with One Goal Malaysia and World Vision Malaysia.
The CalTrade App translates movement into the number of calories burnt for walking, running, cycling, sit-ups, push-ups and squats based on the user’s personal profile information and records number of calories burnt. Users will be able to record all workouts using this app. Based on the users’ weekly workout achievements, the Foundation matched funds according to calories burned at a set donation-matching ratio (1US$ to 100KCal burned).
Between the month December 2015 to July 2016, 101 Hong Leong staff members participated in this programme and raised RM61,322.50 which was donated to the Mukim Tulid Community Development Programme (a World Vision Malaysia programme), which benefited children and communities in its target area in Mukim Tulid, Sabah.
Mukim Tulid is a community in the Keningau District in Sabah, about 195km from Kota Kinabalu. Its major ethnic groups are Kadazandusun and Murut. World Vision is working with approximatively over 8000 villagers from 10 villages in Mukim Tulid.
In 2015, with the funds raised, World Vision Malaysia carried out activities and brought positive changes to the well-being of children in Mukim Tulid. The highlight for the year was the involvement of mothers in cooking classes as this has helped improved their children’s health status.
Many child-centric activities such as the Children’s Clubs, children camp and sporting events was organised in Mukim Tulid. Children enjoyed participating in these activities that are new and exciting to them as they expose themselves to topics beyond their classroom syllabus. They become more confident to demonstrate leadership qualities and understand the importance of being a team player.